About

An operator, not a theorist.

Adtell.ai is led by Chris LaBonge, Founder & President of Adtell Inc. The consulting is the same kind of work he already uses to run operating companies.

The holding company

Adtell Inc. is the holding company. Its divisions are FiberOptics.com, The Fiber School, and Adtell Integration.

Adtell.ai is the consulting practice for other businesses that want AI implemented against a cost. It is not a software product, and this site does not speak for those divisions beyond naming them.

The businesses we run

Chris also runs BCLE Furniture, Doan Distillery, LaBonge Estates Winery, Trolley Barn Public Market, and Ivers Property Management on AI agents.

Those are operating companies, not clients. Different work — furniture, spirits, wine, a public market, property management, alongside the holding company divisions — and the same question in each: which tasks are still done by hand even though a careful person could write the procedure down?

What we mean by operator

An operator is accountable for the outcome after the meeting. The recommendation has to be something we would run ourselves: a named workflow, a written limit on what the agent may do, and a person who still owns the customer, the money, and the brand.

We would rather tell you to wait than automate a process that has not been described. Theory is cheap. A workflow your team can run on Monday is the work.

The companies

Adtell Inc. divisions

  • FiberOptics.com
  • The Fiber School
  • Adtell Integration

Operating companies

  • BCLE Furniture
  • Doan Distillery
  • LaBonge Estates Winery
  • Trolley Barn Public Market
  • Ivers Property Management

These are companies Chris LaBonge operates. They are not client logos, and this site does not present them as customers.

How the work is judged

  • Name the cost first

    A tool list is not a diagnosis. The first artifact is the task that is eating hours.

  • One workflow until it is reliable

    Scope a single process until it is boringly dependable before you add another.

  • Write the refusals down

    The implementation includes what the agent is not allowed to send, spend, promise, or decide.

  • Leave a person in charge

    Customers, money, safety, and the brand stay with someone who can be asked why.

Free AI savings audit

If the fit is an operator, start with the audit.

Bring a workflow you can describe. We will tell you whether it belongs with an agent.