We helped FiberOptics.com implement AI automation with the goal of updating website content, social media, customer outreach, and product recommendations. FiberOptics.com is the product and shop division of Adtell Inc. The public shop is fiberoptics.com.
Before
Website content, social media, customer outreach, and product recommendations were updated by a person.
The workflow
Adtell.ai took over those updates. The workflows use Outlook, Shopify, Teams, SharePoint, and QuickBooks. Shopify is the store.
A person stays in charge
A person reviews and approves what goes out. The automation does not send it on its own. If the approval step cannot be described, the workflow does not ship.
What changed
The measured productivity gain is 2.5 times previous efficiency across the combined work of FiberOptics.com and The Fiber School. That gain also relates to direct cost savings.
If you want the same kind of look at a workflow in your own operation, book a free AI audit.
How the work moves
Before
Website content, social media, customer outreach, and product recommendations were updated by a person.
AI draft
The workflows use Outlook, Shopify, Teams, SharePoint, and QuickBooks. Shopify is the store.
Person approves
A person reviews and approves what goes out.
Sent
Nothing goes out until that person approves it. The automation does not send it on its own.
What you get at handoff
- Written rules for what the automation may prepare and what a person must approve.
- A runbook the team can follow.
- A named owner for the approval step.