We helped The Fiber School implement AI automation with the goal of student communications about expiring certifications, upselling additional classes, outreach, and social media. The Fiber School is the training division of Adtell Inc. The public site is thefiberschool.com.
Before
Student communications about expiring certifications, upselling additional classes, outreach, and social media were prepared by a person.
The workflow
Adtell.ai took over those updates. The workflows use Outlook, Teams, SharePoint, and QuickBooks.
A person stays in charge
A person reviews and approves what goes out. The automation does not send it on its own. If the approval step cannot be described, the workflow does not ship.
What changed
The measured productivity gain is 2.5 times previous efficiency across the combined work of FiberOptics.com and The Fiber School. That gain also relates to direct cost savings.
If you want the same kind of look at a workflow in your own operation, book a free AI audit.

How the work moves
Before
Student communications about expiring certifications, upselling additional classes, outreach, and social media were prepared by a person.
AI draft
The workflows use Outlook, Teams, SharePoint, and QuickBooks.
Person approves
A person reviews and approves what goes out.
Sent
Nothing goes out until that person approves it. The automation does not send it on its own.
What you get at handoff
- Written rules for what the automation may prepare and what a person must approve.
- A runbook the team can follow.
- A named owner for the approval step.